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The company's namesake Philip Morris was born in Whitechapel, United Kingdom in 1835, the son of a recent immigrant from Germany who had taken the name Bernard Morris. In 1847, the family opened a shop in London. The first cigarettes that Philip Morris made were in 1854 and were known as "Philip Morris English Ovals," a non-filter brand of oval-shaped cigarettes that are still manufactured today in very limited quantities.[1]
In 1902, Philip Morris & Co., Ltd. was incorporated in New York City.
George J. Whelan bought the American division of the company in 1919 and created Philip Morris & Company Ltd. along with fellow shareholders Reuben M. Ellis and Leonard B. McKitterick.[2]
In 1929, the company made its first cigarettes in Richmond, using an existing factory the company purchased.
In 1933, this factory was racially integrated more than thirty years before the law required it. In 1938, the company offered preferred stock to ordinary buyers.[3]
In 1924, Philip Morris began advertising Marlboros specifically to women. The cigarettes had "new cork-tip filters housed in a flip-top box with a red roof design."[4]
In 1970, Philip Morris made the first of several acquisitions with the purchase of Miller Brewing Company. In 1985, Philip Morris Cos. became a holding company and the parent of Philip Morris Inc. and bought General Foods. The acquisition of Kraft Foods came in 1988, after which Kraft and General Foods became Kraft General Foods.[4]
In the 1970's, in response to smokers’ health concerns, Phillip Morris introduced the “Light” cigarette - which was later found to be no safer than any others. [4]
In 1976, Marlboro becomes the leading brand in the U.S.; Morris operates as the largest seller of tobacco in the U.S. and the second largest in the world.
In 2001, Kraft Foods launched an IPO for 11.1% of the company that raked in $8.7 billion, making it the 2nd largest IPO in American history at the time.[5]
In 2002, Miller Brewing and South African Breweries became SABMiller, the second-largest maker of beer in the world, though Philip Morris kept an interest in the merged company.
On January 27, 2003, Philip Morris Companies Inc. changed its name to Altria Group, Inc.[6] Even under this new name, Altria continues to own 100% of Philip Morris USA (abbreviated PM USA). Some view this name change as an effort by Altria to deemphasize its historical association with tobacco products.
In the fall of 2003, Philip Morris USA moved its headquarters from New York City to Richmond, Virginia. On March 30, 2007, the remaining 88.9% stake in Kraft Foods was spun off to share holders.[7] Philip Morris International was split from Philip Morris USA in March 2008. This has caused a drop in the needed cigarette production due to no need for export product. Philip Morris shut down its Concord, North Carolina manufacturing facility in 2010 and moved all domestic production to Richmond, which now contains the largest Philip Morris plant in the world, producing 146 billion cigarettes in 2010.[8]
In 2009, After lots of pushback and numerous law suites, Phillip Morris dropped the use of “Light” after many felt the word represented a healthier cigarette. In order to continue this false myth, Phillip Morris lightened/brightened the colors found on their package. [4]
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