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Nutella
History

Gianduja is a type of chocolate analogue containing approximately 50% almond and hazelnut paste. It was developed in Piedmont, Italy, after taxes on cocoa beans hindered the diffusion of conventional chocolate.

Pietro Ferrero, who owned a patisserie in Alba, in the Langhe district of Piedmont, an area known for the production of hazelnuts, sold an initial batch of 300 kilograms (660 lb) of "Pasta Gianduja" in 1946. This was originally a solid block, but in 1949, Pietro started to sell a creamy version in 1951 as "Supercrema".

In 1963, Pietro's son Michele revamped Supercrema with the intention of marketing it across Europe. Its composition was modified and it was renamed "Nutella." The first jar of Nutella left the Ferrero factory in Alba on 20 April 1964. The product was an instant success and remains widely popular. The estimated Italian production of Nutella averages 179,000 tons per year.[citation needed]
[edit] Composition

Nutella is a modified form of gianduja. The exact recipe is a secret closely guarded by Ferrero. According to the product label, the main ingredients of Nutella are sugar and vegetable oils, followed by hazelnut, cocoa solids and skimmed milk, which together comprise at most 29% of the ingredients. Nutella is marketed as "hazelnut cream" in many countries. Under Italian law, it cannot be labeled as a chocolate cream, as it does not meet minimum cocoa solids concentration criteria.

About half of the calories in Nutella come from fat (11 g in a 37 g serving, or 99 kcal out of 200 kcal) and about 40% of the calories come from sugar (20 g, 80 kcal).[2]

Listed ingredients
Country↓ sugar↓ oil↓ hazelnuts↓ cocoa↓ skimmed milk↓ emulsifier↓ flavouring↓ others↓
Australia
New Zealand 54.5%[3] palm oil[4] 13% fat-reduced cocoa powder (7.4%) skimmed milk powder (8.7%) soy lecithin vanillin
Belgium
Netherlands Yes vegetable 13% fat-reduced cocoa powder (7.4%) skimmed milk powder (6.6%) soy lecithin flavouring
Brazil Yes vegetable 13% fat-reduced cocoa (7.5%) skimmed milk powder (6.6%) soy lecithin vanillin whey powder
Bosnia and Herzegovina
Croatia
Republic of Macedonia
Serbia
Slovenia Yes vegetable 13% fat-reduced cocoa (7.4%) skimmed milk powder (5%) soy lecithin flavouring whey powder
France Yes vegetable 13% fat-reduced cocoa powder (7.4%) skimmed milk powder (6.6%) soy lecithin flavouring
Germany Yes vegetable 13% fat-reduced cocoa powder skimmed milk powder (7.5%) soy lecithin vanillin
Greece Yes vegetable 13% fat-reduced cocoa powder (7,4%) skimmed milk powder (5%) soy lecithin flavouring
India Yes vegetable 13% fat-reduced cocoa powder (7.4%) skimmed milk powder (5%) soy lecithin vanillin
Israel Yes vegetable 13% fat-reduced cocoa powder (7.4%) skimmed milk powder (5%) soy lecithin vanillin
Italy Yes vegetable 13% fat-reduced cocoa powder skimmed milk powder (5%) soy lecithin flavouring whey powder
Poland Yes rapeseed 13% cocoa (7.4%) skimmed milk (5%) soy lecithin vanillin lactose
Saudi Arabia Yes palm 13% fat-reduced cocoa powder (7.4%) skimmed milk powder (5%) soy lecithin vanillin demineralized whey powder
Spain Yes vegetable 13% fat free cocoa (7.4%) skimmed milk powder (6.6%) soy lecithin flavouring whey powder
Sweden Yes vegetable 13% fat-reduced cocoa (8.5%) skimmed milk powder (7.5%) soy lecithin vanillin
Turkey Yes vegetable 13% fat-reduced cocoa (7.4%) skimmed milk powder (5%) soy lecithin vanillin whey powder
United Kingdom 55%[5] vegetable 13% fat-reduced cocoa (7.4%) skimmed milk powder (6.6%) soy lecithin vanillin whey powder
Canada
Mexico
United States Yes modified palm 13% cocoa skimmed milk soy lecithin vanillin reduced mineral whey
Russia Yes vegetable 13% fat-reduced cocoa powder (7.4%) skimmed milk powder (5%) soy lecithin vanillin whey powder
[edit] Health, obesity and labelling concerns

In June 2010, the European Parliament approved a draft measure requiring all processed foods to clearly label fat, salt and sugar contents and placing restrictions on advertising such foods. The initiative is aimed at fighting obesity and giving consumers more informed choices. Francesco Paolo Fulci, a vice president at Ferrero SpA and former diplomat started a "Hands off Nutella" committee, supported by the governor of Piedmont. The cabinet minister for EU affairs warned against "nutritionist fundamentalism".
[edit] Nutrition facts
[edit] Per 13 oz Jar (371 g) (USA & Canada Product)

* Calories 1950 kcal
* Fat 110 g
o Saturated 35 g
o Trans 0 g
* Cholesterol 0 mg
* Sodium 150 mg
* Carbohydrate 220 g
o Fiber 10 g
o Sugars 210 g
* Protein 30 g

[edit] Per 100g (UK product)

* 15g serving size

* Energy 2215 kJ
* Protein 6.8 g
* Carbohydrates 56 g of which Sugars 55 g
* Fat 31 g of which:
o Saturates 10.3 g
o Mono-unsaturates 17.3 g
o Polyunsaturates 3.4 g
* Fibre 4 g
* Sodium 34 mg
* Vitamins:
o E 66 mg
o B12 0.54 ug
* Calcium 120 mg
* Phosphorus 172 mg
* Magnesium 70 mg

[edit] Per 100g (AUST product)

* 20g serving size

* Energy 2175kJ
* Protein 7.3g
* Fat
o Total 30.7g
o Saturated 10.0g
* Carbohydrate
o Total 54.7g
o Sugars 54.4g
* Sodium 33 mg

[edit] Containers

Nutella is marketed in a variety of packages: its typical containers have always been made of glass, though plastic containers are commonly used in the USA, Canada, Mexico and Australia. Some of the most popular glass containers are quite small, the size of a standard water glass; they can be used as normal table glasses once the product has been consumed. They have a simple white lid on the top that is disposed of when the product is finished.