mark zuckerberg

On November 6, 2007, Zuckerberg announced Beacon, a social advertising system that enabled people to share information with their Facebook friends based on their browsing activities on other sites. For example, eBay sellers could let friends know automatically what they have for sale via the Facebook news feed as they listed items for sale. The program came under scrutiny because of privacy concerns from groups and individual users. Zuckerberg and Facebook failed to respond to the concerns quickly, and on December 5, 2007, Zuckerberg wrote a blog post on Facebook,[62] taking responsibility for the concerns about Beacon and offering an easier way for users to opt out of the service.

In 2007, Zuckerberg was named to the MIT Technology Review TR35 as one of the top 35 innovators in the world under the age of 35.[63]

On July 23, 2008, Zuckerberg announced Facebook Connect, a version of Facebook Platform for users.

Legal controversies

Main article: Criticism of Facebook
ConnectU lawsuits

Main article: ConnectU
Harvard students Cameron Winklevoss, Tyler Winklevoss, and Divya Narendra accused Zuckerberg of intentionally making them believe he would help them build a social network called HarvardConnection.com (later called ConnectU).[64] They filed a lawsuit in 2004, but it was dismissed on a technicality on March 28, 2007. It was refiled soon thereafter in federal court in Boston. Facebook countersued in regards to Social Butterfly, a project put out by The Winklevoss Chang Group, an alleged partnership between ConnectU and i2hub. On June 25, 2008, the case settled and Facebook agreed to transfer over 1.2 million common shares and pay $20 million in cash.[65]

In November 2007, confidential court documents were posted on the website of 02138, a magazine that catered to Harvard alumni. They included Zuckerberg's social security number, his parents' home address, and his girlfriend's address. Facebook filed to have the documents removed, but the judge ruled in favor of 02138.[66]

Saverin lawsuit

A lawsuit filed by Eduardo Saverin against Facebook and Zuckerberg was settled out of court. Though terms of the settlement were sealed, the company affirmed Saverin's title as co-founder of Facebook. Saverin signed a non-disclosure contract after the settlement.[67][68]

Pakistan criminal investigation

In June 2010, Pakistani Deputy Attorney General Muhammad Azhar Sidiqque launched a criminal investigation into Zuckerberg and Facebook co-founders Dustin Moskovitz and Chris Hughes after a "Draw Muhammad" contest was hosted on Facebook. The investigation named the anonymous German woman who created the contest. Sidiqque asked the country's police to contact Interpol to have Zuckerberg and the three others arrested for blasphemy. On May 19, 2010, Facebook's website was temporarily blocked in Pakistan until Facebook removed the contest from its website at the end of May. Sidiqque also asked its UN representative to raise the issue with the United Nations General Assembly.[69][70]

Paul Ceglia

Main article: Paul Ceglia
In June 2010, Paul Ceglia, the owner of a wood pellet fuel company in Allegany County, upstate New York, filed suit against Zuckerberg, claiming 84% ownership of Facebook and seeking monetary damages. According to Ceglia, he and Zuckerberg signed a contract on April 28, 2003, that an initial fee of $1,000 entitled Ceglia to 50% of the website's revenue, as well as an additional 1% interest in the business per day after January 1, 2004, until website completion. Zuckerberg was developing other projects at the time, among which was Facemash, the predecessor of Facebook, but did not register the domain name thefacebook.com until January 1, 2004. Facebook management dismissed the lawsuit as "completely frivolous". Facebook spokesman Barry Schnitt told a reporter that Ceglia's counsel had unsuccessfully sought an out-of-court settlement.[71][72]

On October 26, 2012, federal authorities arrested Ceglia, charging him with mail and wire fraud and of "tampering with, destroying and fabricating evidence in a scheme to defraud the Facebook founder of billions of dollars." Ceglia is accused of fabricating emails to make it appear that he and Zuckerberg discussed details about an early version of Facebook, although after examining their emails, investigators found there was no mention of Facebook in them.[73] Some law firms withdrew from the case before it was initiated and others after Ceglia's arrest.[74][75]

Depictions in media

The Social Network

Main article: The Social Network
A movie based on Zuckerberg and the founding years of Facebook, The Social Network was released on October 1, 2010, and stars Jesse Eisenberg as Zuckerberg. After Zuckerberg was told about the film, he responded, "I just wished that nobody made a movie of me while I was still alive."[76] Also, after the film's script was leaked on the Internet and it was apparent that the film would not portray Zuckerberg in a wholly positive light, he stated that he wanted to establish himself as a "good guy".[77] The film is based on the book The Accidental Billionaires by Ben Mezrich, which the book's publicist once described as "big juicy fun" rather than "reportage".[78] The film's screenwriter Aaron Sorkin told New York magazine, "I don't want my fidelity to be to the truth; I want it to be to storytelling", adding, "What is the big deal about accuracy purely for accuracy's sake, and can we not have the true be the enemy of the good?"[79]

Upon winning the Golden Globes award for Best Picture on January 16, 2011, producer Scott Rudin thanked Facebook and Zuckerberg "for his willingness to allow us to use his life and work as a metaphor through which to tell a story about communication and the way we relate to each other.”[80] Sorkin, who won for Best Screenplay, retracted some of the impressions given in his script:[81]

"I wanted to say to Mark Zuckerberg tonight, if you're watching, Rooney Mara's character makes a prediction at the beginning of the movie. She was wrong. You turned out to be a great entrepreneur, a visionary, and an incredible altruist."
On January 29, 2011, Zuckerberg made a surprise guest appearance on Saturday Night Live, which was being hosted by Jesse Eisenberg. They both said it was the first time they ever met.[82] Eisenberg asked Zuckerberg, who had been critical of his portrayal by the film, what he thought of the movie. Zuckerberg replied, "It was interesting."[83] In a subsequent interview about their meeting, Eisenberg explains that he was "nervous to meet him, because I had spent now, a year and a half thinking about him ... " He adds, "Mark has been so gracious about something that’s really so uncomfortable ... The fact that he would do SNL and make fun of the situation is so sweet and so generous. It’s the best possible way to handle something that, I think, could otherwise be very uncomfortable."[84][85]

Disputed accuracy

Jeff Jarvis, author of the book Public Parts, interviewed Zuckerberg and believes Sorkin made up too much of the story. He states, "That's what the internet is accused of doing, making stuff up, not caring about the facts."[86]

According to David Kirkpatrick, former technology editor at Fortune magazine and author of The Facebook Effect:The Inside Story of the Company That Is Connecting the World, (2011),[87] "the film is only "40% true ... he is not snide and sarcastic in a cruel way, the way Zuckerberg is played in the movie." He says that "a lot of the factual incidents are accurate, but many are distorted and the overall impression is false", and concludes that primarily "his motivations were to try and come up with a new way to share information on the internet".[86]

Although the film portrays Zuckerberg's creation of Facebook in order to elevate his stature after not getting into any of the elite final clubs at Harvard, Zuckerberg himself said he had no interest in joining the clubs.[2] Kirkpatrick agrees that the impression implied by the film is "false".[86]

Karel Baloun, a former senior engineer at Facebook, notes that the "image of Zuckerberg as a socially inept nerd is overstated ... It is fiction ... " He likewise dismisses the film's assertion that he "would deliberately betray a friend".[86]